How To Maximize Your Facebook & Instagram Ads To Get More Clients

Let me share a marketing trick that can easily get you more clients with Facebook and Instagram ads.

It solves a problem that almost every business owner gets wrong about advertising, and I’m certain you’ll find it useful.

88% Of Business Owners Are Throwing Money Down The Drain

Most business owners are throwing money down the toilet and they don’t even realize it.

If you want to attract more clients as quickly as possible - don’t use “boosts” on Facebook or Instagram.

They’re an easy way to show your stuff to more people. Sounds great, but they’re not nearly as effective as Meta (Facebook & Instagram) Ads.

Meta lets you target people with certain interests, locations, age groups and so much more. You can reach the exact type of customer you want and get responses overnight.

The audience is the most important part of any ad, and Meta lets you show your product to the perfect crowd so you have a way higher chance of converting them.

Boosts are ineffective because they show your posts to everyone, and with zero personalization.

Use Meta’s advertising tool and you’ll get way more bang for your buck.

So how do you use Meta Ads to get more clients?

The 3 Secrets To Meta Ads

Number 1: Pick The Perfect Audience

Who’s the perfect customer for your business? Find out who they are, what they look like, and what they find interesting.

You can have the best ad in the world, if you try selling shoes to someone with no feet then it probably won’t work.

Vise versa - if you sell feet-growing treatment to people with no feet, then your ad will perform drastically better since it’s something that the audience wants.

Choose the perfect audience for your ad and show it to those people.

Number 2: Keep It Simple

The vast majority of marketing is overcomplicated, and it’s no surprise. The marketing that we’re taught isn’t simple by any means. Even Pepsi’s advertising is filled with swirling soda drinks and party music.

After years of testing different things…

…the simple stuff works best.

Here are two examples for a chiropractor ad:

Complicated: “We’ve been serving our community for over 35 years! We give free insurance and we’re honest with our patients. Give us a call for your back pain or neck pain needs.”

Simple: “Does your neck hurt? Call us for a free treatment today!”

The simple ad works best because it doesn’t confuse the customer. And a confused customer does the worst thing…

…nothing.

Number 3: Add A Call To Action

A “Call To Action” is an instruction for your customer. 

What do you want them to do?

Click a link? Order a product? Book a free call?

Whatever it is, make it clear what they have to do to get in touch with you. The simpler you make this the better your ad will perform.

Countless ads fail because they forget to add a call to action. After a customer reads your stuff, they need to know what to do next.

Add a simple call to action to every ad you make.

These secrets helped me attract more clients with advertising, and I’m sure it’ll be the same for you.

If you’d like a professional to handle the marketing for you… get in touch with us for a free marketing consultation.