How To Immediately Attract More Clients With One Easy Trick

Let me share a trick that can instantly improve your marketing, sales and even your conversations.

It’s the foundation of all good human interaction, and I think you’ll like it as much as I did when I first discovered it.

The 5 Most Important Words In Business

What’s In It For Me?

These five words are in your prospect’s mind 24/7 nonstop.

People are constantly thinking about themselves and how they can improve their own lives. This is awesome because it lets society function…

…but this isn’t great for marketing. If you don’t tailor your business's message to this rule, you will just get ignored. And believe me, I’ve made this mistake hundreds of times in the past.

Our instinct as business owners is to talk about our own stuff, how amazing our product or service is, and how long we’ve been in business for.

All that stuff is great - but the customer doesn’t want to hear it.

Think about it.

The vast majority of ads talk about the company and how environmentally-friendly they are.

If a prospect sees your environmentally friendly advertisement for cute puppies, they’ll simply move on because it doesn’t improve their life in any way shape or form.

It’s the same thing in conversation.

If an oddly smelling homeless man walks up to you with an empty cup in his hand, you’ll think he wants something from you.

It’s the same thing in your advertising. You need to immediately pull the reader in and get them interested in your business by making it clear that you can solve their problems.

How To Use WIIFM To Attract More Clients

Number 1: Read Your Ads & Social Media

Read your stuff out loud. “Does it sound like something my perfect customer would want to hear? Or is it something that they may not be attracted to?”

I see countless business owners fail in advertising because they miss this step. Make sure your advertising points out something interesting to the prospect.

Two Examples:

Incorrect: “We’ve been serving our dental community for 37 years. Our patients are appreciated.”

Correct: “Want to get a pearly white smile in just 7 days? Give us a call today!”

Number 2: Solve Their Biggest Problem

Now that you have their attention - make it clear that you can solve their problem.

If you wash homes for example - make it clear that you’ll wash their home professionally and prevent mold buildup.

If you like this advice but aren’t sure how to use it in your marketing… get in touch with us and we’ll take a look at your ads for free.

PS - Download our free Meta Ads guide here: jrmarketinghub.com/meta-ads-guide