Simple Marketing Formula To Easily Attract More Clients

The vast majority of small businesses overcomplicate their marketing and I can’t blame them.

I was taught to use a cute puppy in ads to make them get more attention…

…vague advice like this will get us nowhere.

Let me share with you a proven formula that successful marketers use in every ad, social media post and websites they create.

This formula is extremely simple and anyone can learn it in less than 2 minutes.

Marketing Is Simple

Marketing is actually quite simple. But we were never taught how to make it work.

In business school they’ll teach you about Coca-Cola’s marketing and “brand awareness”.

They taught us to tell a story. I was even told to ignore what the customer actually found interesting.

You don’t go to school and learn 11 different ways to do multiplication, do you?

The worst part is - after we spend hours writing these ads and we finally publish them…

…they don’t do as great as we thought they would and we feel like our time is wasted.

Time wasted or not - good advertising is the backbone of any business. We have to get it right or customers just won’t be interested.

So let me give you an easy 3-Step Formula for advertising that every successful business uses in their marketing.

The Lottery Ticket 3-Step Formula

Every successful ad you see uses this 3-Step formula. It can be used in any situation where you’re aiming to get more clients.

Step 1: Your Message

Step 2: Target Audience

Step 3: Reach Them

Your Message - what are you saying to your customers?

This is the very first part of any ad and it’s arguably the most important.

Your message needs to be powerful, interesting and grab the reader’s attention. People are bombarded with ads on a daily basis - your ad needs to cut through that clutter and reach your customer’s brain.

Target Audience -  Who are you speaking to?

Who’s your desired customer? What do they look like? How do they speak?

Know who your target customer is and tailor your message towards that person.

Don’t try to sell to EVERYONE.

If you sell to everyone, you will sell to no one. People want you to talk to them and their problems directly, instead of something directed towards everyone.

Think about your perfect customer when writing your ads.

Reach Them - How will you reach these people?

Social media makes this extremely easy for us. You can post content about your business and people will see it daily.

You can even set up an ad TODAY and immediately show it to the exact type of people you want by using Meta Ads.

Meta Ads (Facebook & Instagram) are the most powerful method of attracting clients for local businesses.

Try these steps out and let me know how they work for you.

If you like this advice but can’t do it all yourself - get in touch with us and we’ll go over your ads for free.

PS - Download our free Meta Ads Guide here - https://www.jrmarketinghub.com/meta-ads-guide