The Easiest Way To Drastically Improve Your Marketing

If you’re looking for an easy way to improve your ads and grow your business - then this is for you.

This principle will make a massive difference in your advertising, just like it did for my business.

It’s super simple and anyone can learn it in 5 minutes.

Why 89% Of Business Owners Fail In Advertising

Most ads fail because they try to solve a problem that doesn’t even exist.

They tell the customer that they might need the product in the future.

Your business needs to be the magic cure for whatever problem the customer is suffering from.

If you try to sell prevention or a “maybe” solution, you will find it impossible to sell.

Imagine you wake up one day with a brutal headache.

The alarm is ringing and your headache feels worse with each passing moment.

You grudgingly get out of bed to turn it off.

A few hours later you see an advertisement that says “Do you have headache pain? Order our tablets to instantly cure migraines for life, guaranteed!”

You immediately jump in excitement and order a package of these magic tablets.

Why?

Because the product solves an immediate problem. No maybe’s, no prevention treatment, just a rock-solid magic cure for your problem.

If you sell that person a course on how to prevent migraines, it would never work. They would just move on and find a cure for their problem.

Oddly enough, most small businesses fail here and their ads perform much worse than they would otherwise.

So how do you sell a magic cure?

How To Become The Magic Cure For Your Customers

Here are the two easy ways to drastically improve your ads and become that magic cure for your customer.

First: Make it clear that you understand them.

Many ads fail because they talk solely about themselves and how amazing their product is.

People don’t care until they know how much you care.

Act like a doctor. You know what their exact problems and struggles are, so you prescribe the best solution.

Second: Sell The Need - Don’t Create It

Instead of creating a problem in your customer’s mind, solve the ailing problem in their mind.

Mention the problem that they constantly struggle with.Let them know why your product is the perfect solution for them.

Two Examples:

Incorrect - “Are you taking a vacation this summer? Make sure you bring sunscreen so you don’t get a rash.”

Correct - “Do you have a sunburn? Easily get rid of your sunburn with our doctor approved sunscreen.”

Make sure to never sell prevention treatments in your advertising. Be the magic cure for your customer and you’ll immediately attract more clients.

Implementing this in my clients’ marketing has helped them drastically, and I’m sure it'll be the same for your business.

If you like this advice but don’t know how to do marketing yourself… get in touch with us and we’ll take a look at your ads for free.