One Simple Trick To Easily Attract A Flood Of New Clients
Let me show you a trick I learned that helped a friend instantly attract more clients for his business. It’s stupidly simple and it blew my mind that I didn’t realize this sooner.
I’m confident that you’ll get the same results once you start using this.
Mistakes With Local Business Ads
Someone (let’s call him John) asked for my help in getting him more clients for fitness coaching. Just like any other business, we all want that juicy stuff - more clients.
He sent me his ads and I saw the same mistakes being repeated over and over again. The type of stuff I see with the majority of local businesses. Here’s what I mean:
Deadly Advertising Mistakes
John was making the same mistakes that almost every business makes, and I can’t blame him. These mistakes slip through the cracks easily and make your ads perform monumentally worse.
One of them was him talking about how amazing his product was. For example:
“- Personal coaching 24/7!
- 100% Access to texting me!
- Weekly meal plans!”
But this type of marketing isn’t bad… right?
There’s nothing that separates John from any other fitness coach.
Any fitness coach can say the exact same thing as John, and both of them would be competing for the same needle in the haystack.
Your product or service can be the best in the world - but no one will notice if you don’t differentiate yourself.
When writing an ad, ask yourself these questions:
- Am I showing the customer that I’m different?
- Why is my product different? Why will this work over my competitor’s solutions?
Now let’s get into the trick that helped John attract a ton of new clients.
The Simple Trick To Easily Attract More Clients (+ 2 Bonuses)
Here’s the trick that helped John attract a bunch of new clients for his business. I’ll hold nothing back and give you everything you need to make this work:
Sell Them On Why This Is Different - Focus less on the features of your product - that can come later. Focus on telling your customer why your product is different, and why it’s the perfect solution for them to get their end goal.
Example for a fitness coach:
Instead of “Weekly meal plans & text messages”, make sure your product is specialized just for them.
Updated: “We’re helping 7 more New York residents get in shape this summer! We’ll help you stay on track in your diet without all the hard exercises and nasty vegetables.”
This fitness trainer knows their exact problems and explains why he’s different.
Bonus: Why Will This Work For Them? - Let your customer know exactly why your product is better than your competitors’. Tell them why you are different.
Bonus #2: Add An Offer - Add an offer that gets them out the door and hungry for your product or service.
Example: “Book your appointment before Friday to get $50 off your first visit!”
Another example: “For a limited time, get your house cleaned in under 1 hour or get $100 back.”
This stuff works incredibly well for any business, yours included. Try it out and let me know how it works.
If you’d like a professional to handle this marketing stuff for you - get in touch with us and we’ll take a look at your ads for free.