Weird Trick

Hi,

It’s Jonah.

Found out something a little weird. Could be useful for you to know.

Was doing client work, running tests, figuring out how to squeeze max results out of ad dollars

So I tested three different landing pages against each other. Same design, same elements, just different headlines. ​

One outperformed the other two by a wide margin. ​

And to the surprise of absolutely nobody... it was the simplest one. ​ 

Here's how you can steal this trick. ​

Let's say we're advertising for the search term: "hair removal London". ​ 

You don't make a landing page that says: "7 reasons why you should pick us for hair removal London" or "Specialist in hair removal in the London area since 1934". ​ 

You make a landing page that says: "Hair removal London". ​ 

You can add some words after that if you want, but the first thing they see should be a repeat of (almost) the exact thing they were searching for. ​ 

It's not sexy. It's not "GREAT COPYWRITING". It's not clever. ​ But it works. ​Which is the main thing. ​ 

Go and do likewise. 

​Talk soon,

Jonah