Multitasking Isn’t Real

Hi,

It’s Jonah.

Was doing client work and realized something that sounds simple... but it's actually quite profound. 

And it's good to remind yourself of regularly. ​ 

You can only do one thing at a time. ​ 

Really. Truly. ​ 

Multitasking isn't real. 

​What we know as multitasking is just you forcing your brain to switch between one task and another really really quickly. ​

Tires your brain out like nothing else. ​

Ever had those days where you're constantly running from one thing to the next, putting out fires, taking calls, answering emails? ​

Then you look back and ask yourself: 'what did I actually get done?'.

And you're disappointed with your own answer. ​

I've been there. It's draining. ​ That's what multitasking and surface level stuff does to your brain. 

If you're doing any kind of project, working on any kind of problem, trying to reach any kind of goal - question you should be asking yourself is always: 

"What's the next thing we need to work on?" ​ 

Ad account not doing well? Google ranking not what you want? Don't feel fit? Sales weak? ​ Ask yourself: 

"What's the next thing we need to work on?" ​ 

Then go to work on that. ​ 

The other stuff on the list will take care of itself in due time.

Talk soon,

Jonah